I read my blogs this morning and this came along from the man himself.
“Do you really need a home page? Does the web respect it?
Human beings don’t have home pages. People make judgments about you in a thousand different ways. By what they hear from others, by the way they experience you, and on and on. Companies may have a website, but they don’t have a home page in terms of the way people experience them.
The problem with home page thinking is that it’s a crutch. There’s nothing wrong with an index, nothing wrong with a page for newbies, nothing wrong with a place that makes a first impression when you get the chance to control that encounter. But it’s not your ‘home’. It’s not what the surfer/user wants, and when it doesn’t match, they flee.
You don’t need one home page. You need a hundred or a thousand. And they’re all just as important.”
This is a dilemma I’ve been having/facing/thinking about with Elastic Illusion. As in, does Elastic Illusion matter? does having this 1 mega-brand matter? Or should we fracture? Just make a product and put it out there with it’s own website, attach a link to the main blog and the forum and then let it go from there. And repeat ad infinitum.
I don’t know…
I’m going to think of pros for both right here and now.
Pros for centralizing:
1 website to tell people. –however, “telling people” is not as important as your ability to get googled.
create a place for people to discover things about you they might not have otherwise known.
don’t have to make 1000 web sites.
Pros for decentralizing:
can make each page super google-friendly.
gives people an easy access point to the specific thing they may want.
more personalizable.
“small is the new big.”
So here’s the real issue: I waffle on this and nothing gets done on either front.
That’s the real problem.
Solution:
Do something. Now. OK.
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